A multidisciplinary design studio.Specialised in brand identity and creative direction.
Marketing
Campaigns built from the brand's point of view, not the medium. Whether a launch, a seasonal push or an ongoing content engine, the work starts from what the brand has to say rather than what the channel demands. Marketing as authored storytelling, not channel-led output.
Approach
Strategy and concept locked before any production. Channel-specific adaptations follow, with the same point of view carried through every asset. Monthly performance review with the founders, optimisations between cycles.
KPIs
Engagement rate, click-through rate, conversion rate, return on ad spend (ROAS), brand sentiment lift, organic reach, cost per acquisition.
Approach
Strategy and concept locked before any production. Channel-specific adaptations follow, with the same point of view carried through every asset. Monthly performance review with the founders, optimisations between cycles.
KPIs
Engagement rate, click-through rate, conversion rate, return on ad spend (ROAS), brand sentiment lift, organic reach, cost per acquisition.
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Awka Studios
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