Palm
Overview
Consulting brand designer & UI director at Palm. Owned the visual direction across brand, marketing & product. The work bridged the gap between campaign work and in-product UI, so every touchpoint reads as the same brand. Campaign visuals, growth surfaces, typography hierarchy, and the visual language carried into the core product flows.
Brand Design
Marketing
UI Direction
Role
Consulting Brand Designer and UI Director. Worked directly with the founding team.
Impact
Brand recognition compounded across paid, organic and product touchpoints once they shared one visual language. Marketing campaigns shipped faster against a unified system. The in-house team carried the new direction forward without slipping after handoff.
Tasks
[+] Brand visual identity refinement
[+] Marketing campaign visual direction
[+] Growth surfaces & landing pages
[+] UI direction across product flows
[+] Typography & visual system handoff to the in-house team
